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A key challenge of the branding project was to convey a youthful approach, becoming the image of an active lifestyle.
It was also imperative to move away from classic "coffee" approaches, which mainly contain messages of

a calm and relaxing environment.
It was necessary that coffee, which is an integral part of young people's lives, and the love that Coffee House has, could be seen, experienced and felt even in the smallest details of branding.

The solution was to eliminate stereotypes. The bold black and red combination came to replace the traditional coffee brown shades. We opted for a pop art approach instead of providing rounded images.

Brand elements were manifested on the take-away coffee cups. The brand's identity was based on an active, youthful, light lifestyle, which contrasts with a calm, elite environment.

The logo is composed of a symbol and a wordmark. The logo is a stylized large coffee cup made from a combination of the Latin letters C and H, with a steam symbol rising above them to indicate warmth. A round font is used for the wordmark, which is in capital letters to the right of the symbol. In the lower part of the

text is the identifier. All these components are placed on a white background, which is a symbol of a stylized house. The brand's logo symbol is red, representing the hotness of the drink. The text and image of the house are either white or black, depending on the background.