Pfizer’s new identity was designed to be digital first, allowing it to move seamlessly across all mediums. An updated and modernized wordmark also expresses a sense of openness, energy, and refinement.
We evolved the historic Pfizer blue to a vibrant, two-tone palette signifying Pfizer’s commitment to both science and patients.


  • Creative Direction: Eduard Kankanyan
  • Branding Director: Karen Babajanyan
  • Project Management: Mash Hayrapetyan
  • Graphic Designer: Eduard Kankanyan
  • Portfolio Designer: Shushan Gevorgyan