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Myler Mountain Resort Branding

  • Country: Armenia
  • Year: 2021
  • Industry: Travel 
  • Service: Brand Concept, Logo, Identity Design
  • Client: Myler Mountain Resort

Multifunctional Mountain Complex

The Myler Cluster project is a year-round mountain resort on the mountain slopes east of Mount Aragats, in the Aparan region of Armenia. Research and design work to create a high-quality ski resort began back in 2016. The Canadian company "Ecosign", a leader in the design of ski resorts, was chosen as a partner for the design. Total of 16 major lifts including 1 Ten passenger two-section gondola, 9 high-speed detachable chairlifts, and 5 fixed-grip quad chairs, plus a surface beginner platter lift and four conveyor surface beginner lifts. The total capacity of 41,400 people per hour, capable of comfortably supporting 17,000 skiers at one time

Challenge

Pfizer is among the largest pharmaceutical companies in the world as well as one of the mostr ecognizable brands across all industries. More importantly, however, they are a scientific powerhouse whose breakthroughs affect the lives of millions around the world every day.
Over the course of the past decade, Pfizer had undertaken an ambitious transformation. The company has narrowed its focus and rededicated itself to developing the next generation of breakthrough treatments.

Solution

With a logo that had been left fundamentally unchanged for over 70 years, it was crucial that Pfizer’s new identity reflect both the company’s storied history and its bright future.
As we learned more about the transformation underway at the company, our conversations with Pfizer scientists led us to a powerful unifying symbol, the DNA helix.
Scientists see DNA as the essence of all life, the code and engine of human potential. Each strand carries with it the instructions for an organism to develop, survive, and prosper.

“Braind is a team of originals: they excel at generating creative ideas and compelling visions, and implementing their elegant designs with impressive thoughtfulness and attention to detail.”

John Smith

Google | Founder & CEO

Pfizer’s new identity was designed to be digital first, allowing it to move seamlessly across all mediums. An updated and modernized wordmark also expresses a sense of openness, energy, and refinement. We evolved the historic Pfizer blue to a vibrant, two-tone palette signifying Pfizer’s commitment to both science and patients. In an industry awash in blue, we're doubling down. A choice that champions Pfizer’s history as a leader for the pioneers who have followed.

Project Team

  • Creative Direction: Eduard Kankanyan
  • Project Strategy: Karen Babajanyan
  • Project Management: Gayane Margaryan
  • Art Direction and Design Anya Andranikyan,
    Sen Olqian, Shushan Harutyunyan
  • 3D and Motion Graphics Vardan Harutyunyan
  • Copywrighting Hrachuhi Mirozyan