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Mega.am is an online marketplace where one can find almost anything. The specialty of the business is not only the wide assortment, but also the most diverse and highly innovative methods of delivery, from bicycles to drones, as a result of which the orders reach the customers in the shortest possible time. In addition to the ideas of comfort and speed, we added a "playful"

approach of lightness, expressed in the use of icons. As a result, we got branding with non-standard solutions: bright colors, intense application of symbols and branding that fully conveys the company’s ideas. In short, Mega.am branding project, during which we created the brand identity, logo and brand style, we had mega fun and mega interesting work.

The basis of the brand identity are the icons that represent Mega's business: clicks, boxes, unboxing, fast delivery and positive emotions while shopping. We presented each of these components not only via the shape, but also a color that is most associated with an action or emotion. As a result, these icons together with the logo form the brand identity and are used to convey company’s various messages. Symbols are often used as stickers, adding even more lightness to the brand. Thanks to a more playful approach to the brand identity, it is also light and makes the shopping idea a game.

We have sustained the idea of the box in the logo as well. The logo, being composed of a symbol and a text, represents the Latin letter М symbolizing the name of the organization. The logo symbol is made up of squares signifying boxes. The name of the organization is posted on it, and in the lower part of the symbol, there is the identifier. The sticker-like bright color scheme was also saved. The main color is candy pink, which is combined with inky blue, baby green and bright yellow. Through this variety of colors, we once again emphasized the abundance of the assortment and conveyed the idea of lightness when shopping.