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The basic challenge of the project was to get rid of the "Soviet" banking positioning. A core objective of the client was to be presented as a bank that is not directly associated with banking perceptions. Brand colors, logo type, and name should reflect freshness, modernity, and technological advances.

This non-banking approach was the key challenge of the project.

The naming and selection of the brand color were the keys to addressing the client’s requests. The solution was the creation of an umbrella brand, which was later on used Evoca as identifier for daughter brands. The feedback received from the customers was exactly what the client needed. There is no banking perception, and the new brand ideology was clearly communication both via mass media, interior design and verbal communication. 

The logo is the wordmark of the bank itself -- Evoca, written in lowercase letters, with stylized V, while the identifier is in capital letters. This approach represents the lightness and youthfulness of the bank and emphasizes the feeling of trust. The letter V in the name is often used as a symbol, however it is not highlighted in the primary version of the logo.

The bright, vivid purple in a variety of versions, depending on application, combined with the earthy colors of silver and white, immediately grabs attention and conveys the energy of being modern.
Although not very common in the banking industry, this color combination conveys the bank's sophisticated and modern nature.