Strong, brave, BOLD. These are the the characteristics that describe our customers. We were to create the concept and packaging of fully handcrafted beard care products line for that brave customers.

In the base of the concept laid the naming that we got immediately after the whole idea and the products were presented to us with passion and strong love by the brand owners. Name “Bold” also did dictated massive, brutal, weighty style. The main colors are classy and trendy black and white which are complemented with other bright colors that differentiate the product types and flavors from each other.

  • Creative Direction: Eduard Kankanyan
  • Project Strategy: Karen Babajanyan
  • Project Management: Christina Arutyunova, Masha Hayrapetyan
  • Graphic Designer: Alexandr Hovhannisyan
  • Portfolio Designer: Anush Balasanyan